Drake is taking marketing to the next level with a strategy never seen before. Drizzy took to IG to tease what appears to be the release date for his forthcoming Iceman album by providing coordinates to a location in Toronto, Canada. Complex decided to head over to said location to see what Drake had up his sleeve and found a massive Ice block structure, with the release date somewhere inside. It will be interesting to see if people just let the ice melt to see the release date or will people start chiziling away.