Bad Bunny’s Super Bowl halftime show performance smashed a major record. Bad Bunny has broken Kendrick Lamar’s viewership record for the Super Bowl Halftime Show. According to early reports, 135.4 million people tuned into the singer’s headlining set on Sunday, making it the most popular Halftime show ever. Lamar set the previous record, last year, with 133.5 million, just outpacing Michael Jackson, who had 133.4 million viewers in 1993.