Rumors are starting to swirl that pop superstar Ariana Grande will be launching her very own beauty brand. Ariana fans recently caught wind of the venture after noticing a new Instagram and website dedicated to something called, r.e.m. Beauty. To add to the speculation, the chart-topper’s mom, Joanne Grande, recently followed the brand page and promo has already begun. Of course, Ariana has a song on her ‘Sweetner’ album titled “R.E.M” too. Check out some of the promotional signs below.