Is Ariana Grande Launching Her Own Beauty Brand?

Rumors are starting to swirl that pop superstar Ariana Grande will be launching her very own beauty brand. Ariana fans recently caught wind of the venture after noticing a new Instagram and website dedicated to something called, r.e.m. Beauty. To add to the speculation, the chart-topper’s mom, Joanne Grande, recently followed the brand page and promo has already begun. Of course, Ariana has a song on her ‘Sweetner’ album titled “R.E.M” too. Check out some of the promotional signs below.