Kanye West Reportedly Made $7 Million Off ‘Donda’ Merch Sales

Kanye West is certainly cashing in on his album rollout for his upcoming new album ‘DONDA.’ Sources tell Billboard that Ye’s second album listening event he did in Atlanta racked in an impressive $7 million from in-person merch sales. Also, According to Billboard, Ye’s second Donda listening party has become the most-watched livestream in Apple Music history, garnering more than 5.4 million views on Aug 5.