Could Kanye West be getting his own retail store? Kanye West’s success with his Yeezy brand has reached new heights this year. Business is reportedly going so well that the billionaire may be plotting to build an actual store front in the future. According to a report TMZ published on Monday, July 11, Ye has formally filed to trademark ‘YZYSPLY’. Legal documents submitted by the artist’s legal team say the trademark covers retail stores, online ordering services and only retail store services. This means that the Yeezy founder may be considering opening up a physical YZY store, which would house all of his products like clothing, sneakers and other accessories.