Study Deems Travis Scott The Most Influential Person In Youth Culture

When it comes to who is the most influential person is youth culture, the answer doesn’t come as a surprise. According to a study recently conducted by Complex, it was determined that Travis Scott is the most influential person in youth culture. Following his collaborations with McDonald’s, Fortnite, Nike, and countless other brands, that much shouldn’t come as a surprise. Other factors included authenticity and giving back as well.