It looks like it was a very good idea to keep that first generation iPhone you got years and years ago. An unopened four-gigabyte, first-generation iPhone from 2007 sold for nearly $200,000 at an auction on Sunday. The now-retro Apple device went for $190,373, setting a new record. In the late aughts, the phone retailed for $499. The auction tag blew past the OG price over 381 times.