Wendy’s To Introduce Uber-Style Surge Pricing

It looks like your next Wendy’s menu could be pricier. Wendy’s is preparing to test an “Uber-style” model in which prices would fluctuate based on demand, with higher costs during the restaurant’s busiest lunch or dinner hours, the New York Post reports. Wendy’s is already the most expensive fast-food chain in the U.S. after its average prices increased by 35% between 2022 and 2023 due to inflation.